INTERNATIONAL

It’s a strawberry beer and it’s a success story from five star hotel bars to mainstream bars throughout Britain and from Scandinavia to the Mediterranean. Canada is now quaffing Früli, and with Distinguished Brands first shipments of Früli bound for US ports this month the USA is next on the Früli success list.

Früli is a delicious, fruity alternative to  European lagers and it has shown unparalleled sales growth in Great Britain and Continental Europe over the last five years. “When people try it, they really like it,” says Früli Export Manager Dick Humphries. “And we think the American consumer will absolutely love Früli. Like Great Britain, Americans enjoy a quaffing beer culture, and Früli strawberry beer is most definitely a quaffable drink.”

In the U.S., Früli will be available in both bottles and kegs. U.S. importer, Jeff Coleman, President of Distinguished Brands International, says Früli’s performance in Great Britain is what led Distinguished Brands to bring Früli to the USA. “Nearly 1,000 pubs in Great Britain already carry draft Früli,” said Coleman. “Customers enjoy it as a refreshing long drink and the bars and pubs serve it in half pint or pint glasses as they would with any upscale, quality beer. Some upscale boutiques merchandise it with a bowl of fresh strawberries on the bar in order to create customer awareness and interest. But yes, it certainly is a quaffing beer and customers often drink glass after glass! As an exciting new entry into the US market, Früli will inspire restaurateurs’ creativity, as I’m sure we’ll see it served across many types of venues and in varied ways of presentation.”

Früli was a gold medal winner at the International Beer Competition 2004 and the London ‘Time Out’ magazine compared it to a “strawberry smoothie with bite.” Look for Früli in both on- and off- premise accounts across the USA beginning in August. For more information visit www.distinguished-brands.com

Früli is imported and marketed in the USA by Distinguished Brands International (DBI) of Littleton, Colorado.